Cloud Literacy & Google Analytics 4
Cloud compute/storage concepts, GA4 events, user journeys, UTM tracking, and KPIs.
Overview
Covers fundamental cloud infrastructure concepts (compute, object storage, managed databases, security, cost governance) and digital web measurement through Google Analytics 4 (event-driven architecture, sessions, acquisition channels, UTM tagging, and conversion funnels).
Why Learn This in 2026?
Modern analytics happens in the cloud. Understanding how website user data flows from GA4 through cloud databases into BI reporting gives analysts an end-to-end perspective on customer journey analytics.
How We Teach This
Week 11 / Cloud literacy + Google Analytics 4
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Market Trajectory
Demand for digital product analysts with hands-on GA4 and cloud literacy has doubled post-UA sunset.
- GA4 is the default web analytics platform for over 70% of commercial websites.
Hiring Landscape
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